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UX/CX has always been important, but the past few months have brought forth a paradigm shift in the digital world, especially for retailers and etailers.
UX/CX is now crucial to check across all parts of the customer journey, meaning that the experience extends beyond the purchase and includes delivery & communication, packaging, unboxing, customer support and more.
A coherent brand image is built by ensuring top-notch experiences not only with the product, but with all related touchpoints between the brand/product and the customer.
As this digital transformation proceeds, companies have changed their processes and approaches to accommodate the demand for “mobile first” development and a stellar user experience across all platforms. In this, it’s crucial to get fresh feedback on these changes from new users, but also to include existing customer groups that are familiar with the brand and brand image already.
In this webinar we will discuss digital transformation in the world of retail, why the paradigm shift is essential and how to ensure that you offer your customers a good holistic experience:
Join Hava Kleiman, Solution Architect (Qualitest) and Sören Sdun, Digital Product Manager (Testbirds) to learn what and how you can test effectively to assure that the UX/CX you offer will keep your customers satisfied and attract new ones, as well as improve your brand image.
Hava joined Qualitest in 2008 to the defense sector. She has been involved in different projects across communications and system infrastructure. In 2015 Hava relocated to England to lead a team in Qualitest’s London offices. As the UX Solution Architect she has delivered many different projects to clients in gaming, leisure, betting, banking, consumer goods, telecom, and others.
In his previous role as a Customer Success Manager, Sören has been in the driver seat of many large-scale projects at Testbirds and has worked to find customized crowdtesting solutions for enterprise clients. He is passionate about designing, discussing, and developing improvements with and for his customers. He is currently utilizing his experience to bring Testbirds' digital products to the next level.
Hardik helps clients’ drive Agile-DevOps transformation, and build high-performing globally distributed teams. He is a SAFe® Program Consultant (SPC) who leads all levels of an organization through a Lean-Agile transformation at scale by training, coaching, facilitating, and mentoring.In his current role as Associate Vice President, Hardik oversees Professional Services Delivery Management in US, UK, Romania and India. He is currently leading a team of about 130+ people, spread across five different time zones.
Qualitest is the world's largest independent, pure-play quality assurance company. We enable every client and every brand to navigate an ever-changing world by delivering smarter quality assurance and testing solutions to meet their precise technology needs -- mitigated of risk, exceptional to use and ready to perform. Quality assurance is at the core of our business and everything that we do. Our team of focused specialists provides a broad service offering that goes beyond functional testing to encompass automation, reliability, usability, AI, and other innovations.
With the motto ‘Testing Reality – Real users. Real devices. Real impact.’, Testbirds helps clients create digital products that people really love. Testbirds’ crowdtesting services offer a comprehensive, high-quality testing experience adaptable to the individual needs of clients with a focus on the quality assurance and usability of digital products. It doesn’t matter if it’s apps, websites or IoT applications – 400,000+ real users from all around the globe test on 900,000+ real devices in their real environment. Today, the company has over 100 employees and works with over 700 clients who trust in Testbirds to optimize their digital products.