Webinar

Enhancing Customer Experience in the BFSI Sector

Featuring our trusted partner Testbirds_Logo_svg

The Banking, Financial Services & Insurance sector is changing. Moving from old-school face-to-face business, such as queuing to pay with cheques or to book an appointment, to enabling fast-paced digital customer journeys that are available anywhere and anytime the customer pleases. Competition to attract customers is growing, people are not just checking the financial benefits of different offerings, but also reflecting on how good the digital customer journey is.

In this webinar we will focus on how the BFSI sector can improve the customer journey by:

  • Understanding the customer’s need.
  • Targeting the right user research.
  • Learning from each other and considering new ideas.
  • Testing and benchmarking the user experience – ensuring constant improvement.

To support the conversation, we will give some examples from past projects we completed successfully and the interesting conclusions that we reached.

A great customer experience is created when trust is established between the business and the end-user – providing the customer with multiple ways to get the service they require or answers to the questions they have and saving them precious time.

We will also address some of our clients’ concerns with testing, regarding the use of real users and how to overcome those challenges.

Watch Now

Join Geoff Thompson, AVP BFSI (Qualitest) and Carl Fryer, International Sales Team Lead (Testbirds) to learn what and how you can test effectively to assure that the customer journeys you offer keep your customers satisfied, as well as improve your brand image.

Speakers:
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Geoff Thompson – AVP BFSI, Qualitest

Geoff is an AVP in the Qualitest BFSI sector, specifically responsible for managing key BFSI accounts and has gained wide experience, having worked in QA for over 30 years.

He is a founding member of the International Software Testing Qualification Board (ISTQB), the TMMi Foundation, and the UK Testing Board and is the immediate Vice President of the ISTQB and Chairman of the UK Testing Board.

He co-authored the BCS book Software Testing - An ISEB/ISTQB Foundation Guide and is a recognized international speaker, keynoting in many conferences, and was the chair of EuroSTAR in 2011.
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Carl Fryer – International Sales Team Lead, Testbirds

Leading the sales team in the international office, Carl works with clients to build seamless digital products through the use of crowdtesting. With several years of crowdtesting experience, Carl works with a wide variety of clients, from concept to delivery, advising the best ways to test based on their specific UX & QA goals and roadmaps.

 
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Hardik Parekh – AVP - Delivery, Qualitest

Hardik helps clients’ drive Agile-DevOps transformation, and build high-performing globally distributed teams. He is a SAFe® Program Consultant (SPC) who leads all levels of an organization through a Lean-Agile transformation at scale by training, coaching, facilitating, and mentoring.
In his current role as Associate Vice President, Hardik oversees Professional Services Delivery Management in US, UK, Romania and India. He is currently leading a team of about 130+ people, spread across five different time zones.

 
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Hardik Parekh – AVP - Delivery, Qualitest

Hardik helps clients’ drive Agile-DevOps transformation, and build high-performing globally distributed teams. He is a SAFe® Program Consultant (SPC) who leads all levels of an organization through a Lean-Agile transformation at scale by training, coaching, facilitating, and mentoring.
In his current role as Associate Vice President, Hardik oversees Professional Services Delivery Management in US, UK, Romania and India. He is currently leading a team of about 130+ people, spread across five different time zones.

 
hadrik_rect231022002
linkedin

Hardik Parekh – AVP - Delivery, Qualitest

Hardik helps clients’ drive Agile-DevOps transformation, and build high-performing globally distributed teams. He is a SAFe® Program Consultant (SPC) who leads all levels of an organization through a Lean-Agile transformation at scale by training, coaching, facilitating, and mentoring.
In his current role as Associate Vice President, Hardik oversees Professional Services Delivery Management in US, UK, Romania and India. He is currently leading a team of about 130+ people, spread across five different time zones.

 

About Qualitest: Linkedin_icon_128-128

Qualitest is the world's leading AI-powered quality assurance company. Qualitest enables companies to assure quality faster for superior customer experience. We use an AI-powered, engineering-driven approach to technology assurance to enable faster time-to-market in the new normal.

We help companies in their digital transformation journey by leveraging AI, DevOps and Automation. Our quality engineering services are designed to accelerate and enhance speed, quality, security and customers’ digital experience.

 

About Testbirds: Linkedin_icon_128-128

With the motto ‘Testing Reality – Real users. Real devices. Real impact.’, Testbirds helps clients create digital products that people really love. Testbirds’ crowdtesting services offer a comprehensive, high-quality testing experience adaptable to the individual needs of clients with a focus on the quality assurance and usability of digital products. It doesn’t matter if it’s apps, websites or IoT applications – 500,000+ real users from all around the globe test on 1,000,000+ real devices in their real environment. Today, the company has over 100 employees and works with over 750 clients who trust in Testbirds to optimize their digital products.
 
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